Two people representing the faces behind the Lucy Dean brand.

The Story

Two sun-lovers and colleagues with a deep passion for swimwear share the same dream: to launch their own brand.

We are Marloes Heijmans and Daniëlle Luimes, business partners and complete opposites. Our shared passion for the sun forms the foundation of our mission: to highlight and care for the beauty of self-confident women while they’re out in the sun, letting your natural beauty shine.

We’ve been working together in the swimwear industry for over 15 years. Now it’s time to add a new dimension to celebrate our “sunny bond”: LUCY DEAN!

We promise effective sun protection that meets the highest quality standards—safe for your skin and for the ocean. Our formulas are scientifically backed, (dermatologically) tested, and transparent in their ingredients and how they work. Carefully formulated: skin-friendly, reef-safe, and free of harmful ingredients. Our sun protection contains no harmful UV filters or microplastics.

A selection of premium suncare products that are a must-have in your beauty routine. Lucy Dean turns sun care into an experience. Our products combine protection with hydration, a subtle signature scent, and an elegant texture that absorbs effortlessly, giving you a natural glow.

From packaging to product. Lucy Dean shines, just like you.

'BEAUTY INSIDE. STYLE OUTSIDE.'